Join us for an immersive exploration of Booker Vineyard led by Brand Ambassador Carson O’Connor, a San Luis Obispo native who transitioned from working the estate's limestone soils to sharing its story worldwide. We will trace the vineyard’s evolution from the legacy of the original Booker brothers to its modern-day achievement as a Regenerative Organic Certified® (ROC) estate. Through Carson’s "boots-on-the-ground" perspective, you’ll discover how sustainable viticulture and Paso Robles’ unique terroir produce their world-renowned, high-scoring Rhone blends. It is a rare opportunity to unpack the history, the science of the soil, and the soulful winemaking that defines this iconic Willow Creek District powerhouse.